{"id":264790,"date":"2025-09-24T15:13:52","date_gmt":"2025-09-24T19:13:52","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=id_project&p=264790"},"modified":"2025-10-02T11:10:24","modified_gmt":"2025-10-02T15:10:24","slug":"season-patisserie-by-ecru-studio-taipei-taiwan","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/season-patisserie-by-ecru-studio-taipei-taiwan\/","title":{"rendered":"Awaken The Senses At This French-Inspired Patisserie In Taiwan"},"content":{"rendered":"\n
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\"Saison
Located in Taipei, Taiwan, the space was completely transformed with bold colors to catch the passerby\u2019s attention. <\/figcaption><\/figure>\n\n\n\n
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September 24, 2025<\/p>\n\n\n

Words: <\/span>Karine Moni\u00e9<\/a><\/p>\n\n\n\n

Photography: <\/span>Dean Hearne<\/a><\/p>\n<\/div>\n\n\n\n

Awaken The Senses At This French-Inspired Patisserie In Taiwan<\/h1>\n\n\n

Season\u2019s location\u2014in the Da\u2019an District of Taipei, Taiwan\u2014is no accident. An area where tradition meets modernity in the form of boutiques and dining destinations, the neighborhood is the ideal setting for \u201ca patisserie that weaves together European elegance with a distinctly local spirit,\u201d as described by Ecru Studio<\/a>. Based in Taipei, with a second office in Paris opening soon, the design team is led by Jin Chen and Randy Tu. The designers immediately felt a strong connection with the project, led by one of Taiwan\u2019s first traditional French pastry chefs, Season Hung.<\/p>\n\n\n\n

\u201cFor Season, we approached the design as a kind of sensory theater: a place not just to consume, but to feel,\u201d Chen says. Spanning approximately 1,077 square feet on a single level, the space\u2014built in the 1970s\u2014features typical characteristics of a Taiwanese apartment. Originally modest, utilitarian and architecturally neutral, it acted as a blank canvas and was reimagined entirely, infused with texture, soul and color\u2014with blue, in various shades, as the primary hue to express both calm and elegance.<\/p>\n\n\n\n

See How Ecru Studio Infuses Season With Colorful Hues<\/h3>\n\n\n\n
\"entryway
With blue as the main color for the decor, the patisserie comprises four distinct yet connected zones: a pastry showcase, a gift area, a salon-style seating lounge, and a nine-seat island bar for plated dessert experience. <\/figcaption><\/figure>\n\n\n\n

After stepping inside the eye-catching fresh pastry and retail zones, guests discover a 9-seat island bar for plated dessert experiences and a lounge evoking an 18th-century Parisian salon, imbued with a sense of drama though a deep palette of velvet red, golden yellow and ochre.<\/p>\n\n\n\n

\u201cBy combining dusty rose, warm ivory, moss green, and muted gold with the richer, moodier salon hues, we created a layered visual experience that unfolds gradually\u2014like a memory or a quiet performance,\u201d Tu says. \u201cThe colors invite guests to slow down, linger, and fully immerse themselves in the space.\u201d<\/p>\n\n\n\n

Immerse Yourself in This Taiwanese Patisserie<\/h3>\n\n\n\n
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\"salon
The salon seating area is furnished with bespoke stools with Watts fabric by Ecru Studio. An 1960\u2019s French painting adorns the wall. <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"dessert
In the plated dessert area, the bespoke bar stools are upholstered with Boudoir fabric by Ecru Studio.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Throughout, Art Deco, Art Nouveau, and Rococo references are married with traditional Asian aesthetics. \u201cWe worked with local artist Genggeng to create a hand-painted mural inspired by an ancient Shang Dynasty motif, and incorporated patterned textiles featuring symbolic Asian iconography\u2014mystical signs and totems unique to regional visual traditions,\u201d says Chen. <\/p>\n\n\n\n

This surprising mix-and-match influenced the choice in materials\u2014from lime wash, lacquer veneer and lacquer paint to floral fabrics and ornamental trims\u2014resulting in a subtle balance between decorative richness and moments of restraint. Meanwhile, Milanese design from the 1940s inspired the flooring pattern. \u201cUltimately, the space is a convergence of East and West, old and new, told through fabric, light, and layered storytelling,\u201d concludes Chen.<\/p>\n\n\n\n

How Ecru Studio Creates A Sensory Experience<\/h3>\n\n\n\n
\"exterior
Located in Taipei, Taiwan, the space was completely transformed with bold colors to catch the passerby\u2019s attention. <\/figcaption><\/figure>\n\n\n\n
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\"view
A pair of Italian 1960 Capodimonte table lamps upholstered with Pierre Frey fabric combine with 1940 Art Deco milk glass shell wall lamps in the pastry area. In the center, an 1970 ceramic vase is placed on an 1930 Art Deco round table. <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"corner
Theatrical elements, such as a red curtain, were introduced throughout, creating a sense of drama. <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"gift
In the gift zone, the pair of Pierre Chareau style armchairs is upholstered in vintage symbolic Asian-patterned fabric. Along with an 1890 Paul Hankar Art nouveau chandelier, the bespoke pink marble hexagon tables and bespoke round sofa with Pierre Frey fabric are both by Ecru Studio.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"cofounders
Jin Chen and Randy Tu, co-founders of Ecru Studio. <\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n